#1 Promotional email campaign for Black Friday sale of weighted blankets

Task: The customer requested a promotional email design and copy for a Black Friday weighted blanket sale. The task focused on creating an email that highlights a 50% discount offer while positioning weighted blankets as the perfect Christmas gift. The email needed to address sleep-related pain points of potential customers, include trust-building elements, and drive urgent action through strategic design and persuasive copy. The overall goal was to create a compelling promotional message that would convert holiday shoppers and those seeking better sleep solutions.

Solution:

Key Design & Copywriting Elements:

Visual Hierarchy & Layout

Clean, minimalist design with plenty of white space
Brand name "calming blankets" in elegant typography at top
Clear headline focusing on gift-giving angle
Prominent 50% discount offer as main value proposition
Strategic use of a soft, calming color palette (navy, light blue, beige)

Compelling Copy Structure

Opens with a customer-focused question ("Looking for the perfect gifts?")
Clear promotional offer upfront (50% OFF)
Simple, memorable discount code (BLACKFRIDAY)
Bullet-pointed pain points using emojis to enhance readability
Creates urgency ("For a limited time only", "while our stocks last!")

Trust Building Elements

Trustpilot rating display
Product review stars
Quality guarantees in the copy
Professional product photography showing both folded and unfolded blankets

Problem-Solution Framework The copy effectively:

Identifies specific customer pain points (struggle to sleep, racing mind, stress)
Positions the weighted blanket as the solution
Emphasizes benefits rather than just features ("fall asleep faster, deeper, and longer")

Call-to-Action (CTA) Strategy

Multiple CTAs throughout the email
Clear buttons with contrasting colors
Consistent discount code placement
Simple instructions for redemption

Psychological Triggers Used

Scarcity ("limited time only")
Social proof (review ratings)
Price anchoring (showing discount)
Gift-giving motivation during holiday season
FOMO ("while stocks last")

Task: The customer requested a display advertisement design for reMarkable's Screen Share business feature. The task focused on creating a visual that demonstrates real-time hand drawing capabilities while positioning the device as an essential business collaboration tool. The advertisement needed to showcase the seamless synchronization between tablet and laptop, emphasize professional use cases through technical sketching, and convey ease of use through hands-on demonstration. The overall goal was to create a sophisticated, business-focused message that would appeal to professionals seeking efficient ways to share hand-drawn content in real-time digital environments.

Solution: